Recurring problems we found
Ranked by signal strength. Every claim links back to the real discussion it came from.
- 01
ROAS improvement strategies
92/100Strong signalDigital marketers and advertisers seeking higher returns on ad spend across various platforms.
Evidence
- Client wants MORE ROAS… currently at 1,749% (17.49x). Am I crazy?
- Question about Google Ads ROAS, What is considered good? Logically I would increase my budget right?
- Meta ads ROAS dropped in last 3 months. What's going on?
- So I Decided to Try Performance Max...WTF?
- How to get better performance from Microsoft shopping ads?
- Google ads Budget scaling
- 02
High click cost issues
91/100Strong signalAdvertisers dealing with high click costs but low conversion rates, often feeling frustrated.
- 03
Conversion cost challenges
88/100Strong signalAdvertisers facing rising costs per conversion while struggling to maintain performance.
- 04
Conversion tracking confusion
87/100Strong signalAdvertisers struggling with setting up and understanding conversion tracking in Google Ads.
Evidence
- 05
Ad account verification delays
84/100Strong signalAdvertisers experiencing delays and issues with ad account verifications across platforms.
- 06
Google Ads pricing issues
76/100Strong signalAdvertisers concerned about increasing costs and ad performance issues due to Google's practices.
Evidence
- Google illegally inflated ad prices. Mass arbitration is now open for advertisers to recover damages
- Has anyone else noticed Google's latest change to ads? Thoughts on this sneaky move?
- At this point Google is just robbing the advertisers
- What’s the smallest budget you’ve seen Google ads actually work on?
- Google Ads click fraud is killing any confidence I had in this platform
- Google ads are a bit...well...rubbish nowadays aren't they?
- 07
Client reporting frustrations
74/100Moderate signalMarketers overwhelmed by the manual processes required for client reporting and analytics.
- 08
Negative feelings towards ad tools
70/100Moderate signalUsers frustrated with the functionality and performance of Google and Meta advertising tools.
- 09
AI ad skepticism
67/100Moderate signalAdvertisers and clients questioning the effectiveness and reception of AI-generated ads.
- 10
PPC job dissatisfaction
66/100Moderate signalPPC specialists feeling discontented and considering career changes within digital marketing.
- 11
Performance marketing anxiety
60/100Moderate signalProfessionals in performance marketing grappling with self-doubt and past failures.
- 12
Ad performance discrepancies
60/100Moderate signalAdvertisers troubled by the lack of correlation between past and current ad performance.
- 13
High spend concerns in Google Ads
60/100Moderate signalAdvertisers spending significant budgets on Google Ads worried about rising costs per lead.
- 14
AI tools in performance marketing
60/100Moderate signalMarketers exploring the use of new AI tools in their advertising strategies.
- 15
Paid media strategy discussions
60/100Moderate signalMarketers seeking feedback and collaboration on paid media strategies and innovations.
Methodology
How we found these
We pulled 149 recent public discussions from the communities that matter.
Text embeddings group posts by meaning, so the math decides what belongs together, not a guess.
Each cluster is ranked on how acute, frequent, and recent it is. Only the strongest make the page.
Nothing here is invented. Every item links back to the real conversations it was built from.
Frequently asked questions
What problems do people in r/ppc talk about most?
The most common recurring problems we found were: ROAS improvement strategies, High click cost issues, Conversion cost challenges. Each one on this page is backed by links to the real discussions it came from.
How were these problems found?
We scanned 149 recent public discussions about r/ppc, grouped them by topic using text embeddings (so the math decides what belongs together, not a guess), and kept only the clusters with real, repeated signal. Every problem links back to its source posts.
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