Recurring problems we found
Ranked by Pain Signal Score, our 0 to 100 measure of how acute, frequent, and recent each problem is. Every claim links back to the real discussion it came from (our Receipts Rule).
- 01
ROAS improvement strategies
92/10092/100·Strong signalDigital marketers and advertisers seeking higher returns on ad spend across various platforms.
Evidence from Reddit
- r/PPCClient wants MORE ROAS… currently at 1,749% (17.49x). Am I crazy?
- r/PPCQuestion about Google Ads ROAS, What is considered good? Logically I would increase my budget right?
- r/PPCMeta ads ROAS dropped in last 3 months. What's going on?
- r/PPCSo I Decided to Try Performance Max...WTF?
- r/PPCHow to get better performance from Microsoft shopping ads?
- r/PPCGoogle ads Budget scaling
- 02
High click cost issues
91/10091/100·Strong signalAdvertisers dealing with high click costs but low conversion rates, often feeling frustrated.
Evidence from Reddit
- 03
Conversion cost challenges
88/10088/100·Strong signalAdvertisers facing rising costs per conversion while struggling to maintain performance.
Evidence from Reddit
- 04
Conversion tracking confusion
87/10087/100·Strong signalAdvertisers struggling with setting up and understanding conversion tracking in Google Ads.
Evidence from Reddit
- r/PPCIs it a good idea start with Maximise Conversions on a new Ad account?
- r/PPCMaximise clicks ?
- r/PPCHas anyone started on max conversions search?
- r/PPCDoes anyone use Incremental conversion value in Google ads?
- r/PPCMy conversion tracking is gaslighting me.
- r/PPCGoogle Ads Conversion Tracking / Goals Confusion, Few Questions PLZ
- 05
Ad account verification delays
84/10084/100·Strong signalAdvertisers experiencing delays and issues with ad account verifications across platforms.
Evidence from Reddit
- 06
Google Ads pricing issues
76/10076/100·Strong signalAdvertisers concerned about increasing costs and ad performance issues due to Google's practices.
Evidence from Reddit
- 07
Client reporting frustrations
74/10074/100·Moderate signalMarketers overwhelmed by the manual processes required for client reporting and analytics.
Evidence from Reddit
- 08
Negative feelings towards ad tools
70/10070/100·Moderate signalUsers frustrated with the functionality and performance of Google and Meta advertising tools.
Evidence from Reddit
- 09
AI ad skepticism
67/10067/100·Moderate signalAdvertisers and clients questioning the effectiveness and reception of AI-generated ads.
Evidence from Reddit
- 10
PPC job dissatisfaction
66/10066/100·Moderate signalPPC specialists feeling discontented and considering career changes within digital marketing.
Evidence from Reddit
- 11
Performance marketing anxiety
60/10060/100·Moderate signalProfessionals in performance marketing grappling with self-doubt and past failures.
Evidence from Reddit
- 12
Ad performance discrepancies
60/10060/100·Moderate signalAdvertisers troubled by the lack of correlation between past and current ad performance.
Evidence from Reddit
- 13
High spend concerns in Google Ads
60/10060/100·Moderate signalAdvertisers spending significant budgets on Google Ads worried about rising costs per lead.
Evidence from Reddit
- 14
AI tools in performance marketing
60/10060/100·Moderate signalMarketers exploring the use of new AI tools in their advertising strategies.
Evidence from Reddit
- 15
Paid media strategy discussions
60/10060/100·Moderate signalMarketers seeking feedback and collaboration on paid media strategies and innovations.
Evidence from Reddit
This page is a snapshot, not a live feed.
These pains come from our July 24, 2026 scan of r/ppc. Communities move weekly: new complaints, new tools, new gaps. Run a free scan to see what people are posting right now.
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How we found these
We pulled 149 recent public discussions from the communities that matter.
Text embeddings group posts by meaning, so the math decides what belongs together, not a guess.
Each cluster gets a Pain Signal Score from 0 to 100 for how acute, frequent, and recent it is. Only the strongest make the page.
Nothing here is invented. Every item links back to the real conversations it was built from.
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Frequently asked questions
What problems do people in r/ppc talk about most?
The most common recurring problems we found were: ROAS improvement strategies, High click cost issues, Conversion cost challenges. Each one on this page is backed by links to the real discussions it came from.
How were these problems found?
We scanned 149 recent public discussions about r/ppc, grouped them by topic using text embeddings (so the math decides what belongs together, not a guess), and kept only the clusters with real, repeated signal. Every problem links back to its source posts.
Can I research my own subreddits?
Yes. IdeaFast lets you scan any subreddits you choose and get scored problems with evidence. You can run your first scan for free.
How current is this data?
This page is a snapshot from our July 24, 2026 scan of 149 public discussions. It is not a live feed. Communities shift week to week, so for current data you can run a fresh scan of the same community with IdeaFast; the first scan is free.
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This page is a snapshot from July 24, 2026. IdeaFast finds scored, evidence-backed problems in any community, as they are today.
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