Reddit Statistics 2026: Users, Growth and Demographics, Sourced

Most Reddit statistics pages mix numbers from different years, different definitions and third-party traffic estimates, and rarely say which is which. This page does not. Every figure below comes from a primary source: Reddit's quarterly report and earnings release filed with the SEC, Reddit's transparency report, or Pew Research Center's national survey. Each one is listed with its link and period in the sources section at the end. The last section is different: it is a measurement we took ourselves, and it is labelled that way.

All sources were read on 15 September 2026. The newest Reddit filing covers the quarter ended 30 June 2026.

Reddit statistics at a glance

How many people use Reddit?

Reddit averaged 130.3 million daily active uniques (DAUq) and 514.6 million weekly active uniques (WAUq) in the second quarter of 2026. Those are the two user numbers Reddit reports to investors. Its quarterly filings do not report monthly active users.

The word "uniques" matters. Reddit counts a daily unique as anyone it can identify with a unique identifier who visited a Reddit page or opened the app in a 24-hour period, logged in or not. The same filing says plainly that this may not match the number of actual people: someone browsing privately or holding more than one account can be counted more than once, and not every bot gets caught. It also says deduplicating visitors across a whole month is harder still.

Almost all of the growth is logged-out visitors

Daily uniques grew by 19.9 million between Q2 2025 and Q2 2026. Logged-out visitors account for 16.6 million of that, or 83%. Logged-in users grew 7%, from 49.3 to 52.6 million, while logged-out visitors grew 27%. Go back to Q3 2023 and the picture is the same: logged-out daily uniques went from 47% of the total to 60%.

The US is starker. Logged-in daily uniques in the US have sat between 22.9 and 23.2 million for six quarters in a row, from Q1 2025 to Q2 2026. Every bit of US growth in that time came from people who were not logged in.

Reddit's filing explains who those people mostly are: visitors who arrive from search engines are generally not logged in. It credits the year's growth to a mix of search engine algorithm changes and its own work on machine translation, marketing and product. In practice, the Reddit most people picture, the logged-in regular who votes and comments, is a much smaller and slower-growing group than the headline number. The majority of daily visitors are reading a thread they found somewhere else.

Q2 2026 is the last quarter with that split

The same filing says that starting with the quarter ending 30 September 2026, Reddit will no longer report logged-in and logged-out daily uniques. It will report total daily uniques and the split by geography only. So the table above is the complete public series, and any logged-in figure quoted for a later quarter will be an estimate, not a Reddit number.

Where are Reddit's users? The US vs the rest of the world

More of Reddit's daily visitors are outside the US than inside it, and the gap is widening fast. In Q3 2023 the rest of the world was ahead by 2.0 million daily uniques. In Q2 2026 it was ahead by 23.9 million.

The money runs the other way. A US daily unique brought in $11.85 of revenue in the quarter, 5.2 times the $2.26 from a visitor elsewhere. The US had 41% of daily uniques, yet customers billed in the US paid $638 million of the $805 million in revenue, 79%. Reddit's filing says it relies on machine translation, which makes threads readable in other languages, to grow its international audience.

Reddit revenue and business statistics

• Revenue: $805 million in Q2 2026, up 61% on Q2 2025's $500 million. Reddit says it is the eighth quarter in a row of growth above 60%.
• Advertising: $762 million of that, up 64%. Other revenue was $43 million, up 24%.
• Why ad revenue grew: the 10-Q puts the price of ads up about 40% and ad impressions up about 17% on a year earlier.
• Profit: net income of $253 million, 31% of revenue.
• Revenue per daily unique: $6.18 globally, up 36% from $4.53.
• Guidance: Reddit expects Q3 2026 revenue between $860 million and $870 million.

Reddit demographics: who uses it in the US

Reddit does not publish the age or gender of its users. The best primary source is Pew Research Center's national survey of 5,022 US adults, run from 5 February to 18 June 2025. It found 26% of US adults use Reddit, up from 24% in 2024 and 22% in 2023. Pew notes it changed survey methods in 2023, so it is careful comparing against years before that.

Three patterns stand out. Reddit is young: nearly half of adults under 30 use it, against 6% of those 65 and over. It skews educated and well off: 37% of college graduates and 37% of households on $100,000 or more use it, against 15% of those with a high school education or less. And it is more urban and suburban than rural. Put together, Reddit's US users skew younger, more educated and higher income than US adults overall.

These figures are for the US only. We found no primary source for Reddit's demographics worldwide, which matters because most of its daily visitors are outside the US.

How much content is on Reddit?

Reddit's transparency report for July to December 2025 counts what redditors created in those six months:

• 2,210,675,258 posts and comments, up 2.2% on the first half of 2025. That is about 12 million a day across the 184 days. The full-year 2025 total was 4.4 billion, 11.3% more than 2024.
• 3,893,884,194 chat messages, up 11%, mainly because Reddit folded private messages into chat.
• 872,589 new communities, about 10% more than the first half of the year.
• 605,570 communities banned by Reddit's staff. 76.7% of those bans were for spam, and 98.4% of the rest were for being unmoderated.
• 154,198,211 posts and comments removed, 52.7% by volunteer moderators and 44.7% by Reddit staff. That is equal to about 7% of the posts and comments created in the same period.

Two numbers there are worth reading together. Hundreds of thousands of communities are created every six months, and hundreds of thousands are banned, mostly for spam or because nobody moderates them. The report itself describes everyday discussion as happening across tens of thousands of communities. A new subreddit is easy to create. An active one is rare.

Our own numbers: how many visitors actually post?

This section is IdeaFast's own measurement, not a Reddit or Pew figure. Every community page on Reddit shows two numbers: weekly visitors, the unique visitors in the last 7 days, and weekly contributions, the posts and comments made in the last 7 days. On 15 September 2026 we read both numbers for 25 communities of very different sizes, from r/AskReddit with 16.5 million weekly visitors to r/roasting with 16,109, then divided one by the other.

What this says about the 90-9-1 rule

The 90-9-1 rule is a rule of thumb that most people in an online community only read, a few contribute now and then, and a tiny share create most of the content. Our numbers fit that shape. In the median community, there were 2.2 posts and comments for every 100 weekly visitors. Even if every one of those came from a different person, at most about 2 in 100 visitors wrote anything that week. The real share is lower, because the people who do post tend to post more than once.

Size does not predict how much people talk

The biggest and smallest communities in the sample sit at both ends of the chart. r/AskReddit, the largest, had the highest rate, which makes sense for a community built around replies. r/Fitness had 918,009 weekly visitors and just 1,224 contributions. Across all 25, the correlation between a community's size (on a log scale) and its rate of contributions was 0.16, which is weak.

The clearest example for founders is two communities of almost the same size. r/SaaS had 241,191 weekly visitors and r/Entrepreneur had 266,998. r/SaaS got 12,109 contributions that week. r/Entrepreneur got 2,335. The smaller community had five times the conversation.

That is the practical lesson if you use Reddit for customer research or marketing. Visitors tell you how many people might read a thread. Contributions tell you how many are actually describing their problems, and that is the part you can learn from. You can check both numbers for any community below.

Where a community is worth researching, the next step is reading what people there keep complaining about. IdeaFast does that part: it groups the recurring complaints in a community into scored pain points, each linked to the original threads. Examples: pain points in r/SaaS and pain points in r/smallbusiness.

Why Reddit statistics from different sites disagree

If you compare a few Reddit statistics pages, you will find very different numbers for what sounds like the same thing. Usually it is one of four mix-ups:

• Daily vs weekly vs monthly. 130.3 million and 514.6 million are both correct for the same quarter. One is daily, one is weekly. A monthly figure is not in Reddit's filings at all.
• No period. Reddit's daily uniques grew from 66.0 million to 130.3 million in under three years. A figure without a quarter attached can be off by half.
• Visits vs people. Traffic tools estimate site visits, which count the same person many times. Reddit's uniques try to count each identifier once per day or week.
• US vs global. Pew's 26% is US adults. Reddit's own numbers are global, and most of its daily visitors are outside the US.

The fix is the same every time: check what was counted, over what period, and who counted it. That is why every figure on this page is tied to a source below.

Frequently asked questions

Sources

1. Reddit, Inc. Form 10-Q, quarter ended 30 June 2026: filed 31 July 2026. Daily and weekly active uniques by quarter from Q3 2023 to Q2 2026, logged-in and logged-out split, US and rest of world, revenue per daily unique, ad pricing and impressions, the definitions of each metric, and the note that the logged-in split ends after Q2 2026.
2. Reddit Reports Second Quarter 2026 Results: earnings release, 30 July 2026, filed with the SEC. Revenue, ad and other revenue, US and international revenue, net income and Q3 2026 guidance.
3. Reddit Transparency Report: July to December 2025: posts and comments, chat messages, new and banned communities, and content removals for July to December 2025, plus the 2025 full-year posts and comments total.
4. Pew Research Center, Americans' Social Media Use 2025: published 20 November 2025. Share of US adults who use Reddit, overall, by year and by demographic group, from a survey of 5,022 US adults conducted 5 February to 18 June 2025.

The last section, contributions per 100 weekly visitors, is IdeaFast's own measurement of the counters Reddit shows on each community page, read on 15 September 2026. For how we research communities more broadly, see how to measure Reddit engagement and what changed about subreddit stats.